So this has come to a conclusion. Welcome to the rising of beta planner generation, where planners are rising but they don’t really have strong position in the agency since part of their job has been taken over by specialist planners, and for brand/comm has also been taken over by someone else’s department.

According to Anatomy of Humbug, advertising was once famous for it’s ‘scientific’ approaches, an expansion from it’s earlier function as salesmanship and give reasoning. This ‘scientific’ approach emphasize on advertising should rely on seriousness and rational justification, that will make people consider your product. Clients demanded to see the effect…

How Much Are Our Personal Data Worth?

Now that the ecosystem prevent third parties to extract our data, advertisers won’t see value in our data anymore.

I remember from 2016 there was a popular phrase, “Data is the new oil”, being widely known along with the rising of digital media…

It’s literally making everything from a blank canvas. You will use your pure intuition and creativity to create a creative brief.

It’s been a year since pandemic started in 2020 and we don’t see end in sight. We have experienced extreme adaptation and adjustment in all aspects of life, from…

Brainstorming is a structured and organized activity where we connect argument with facts, insight, and idea. It mimics the concept of advertising itself, problem-solving with creative approach. However, the content during brainstorming itself can be very peculiar.

Typical Brainstorming session in agencies

It caught my attention that the concept of brainstorming might be unfamiliar for…

Data from Roy Morgan shows that productive age is the peak age for Indonesian to travel. Even from quite a young age, 20 years old, Indonesian already travel. Since travel has moved into primary needs, there are massive shifting in money management for travel also. Travel is still dominated by…

andreas kennardi

I have experiences in advertising and marketing industries, and desire to learn consumer behavior.

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