System Thinking as a Thinking ToolBack in 2019 when I worked at Mirum, the advertising industry was bombarded with the rising trend of design thinking, a human-centered…Jul 31Jul 31
Apparently it’s hard to do nothingWhen you are given a chance to be free from work and do nothing, it is supposed to be easy, right? Jun 27Jun 27
Rethinking the ‘smart’ in smartphoneI recall back in 2016, BlackBerry had ceased operations, yet I persisted in using that sturdy phone because it served well for the basic…Apr 7Apr 7
Embracing the Chill: Independent Contributor Culture at WorkMany of my friends outside of agencies are already familiar with the Independent Contributor (IC) employment model. It offers an…Mar 20Mar 20
How do you live?How do you live? It’s also the same childhood book that the venerable film maker Hayao Miyazaki used to read when he was a child, and based…Dec 23, 2023Dec 23, 2023
8 years in Planning: The ReflectionsAdvertising is a longstanding industry that has proven itself accountable for answering business problems. This industry has survived many…Oct 2, 2023Oct 2, 2023
The Power of NostalgiaThings always come to an end, be it a story or essay in a book, a series that you love on streaming platform, a film in cinema, a…Jul 23, 2023Jul 23, 2023
